Realejo | Music Box
Every year Vale celebrates its partnership with the main cities of Espírito Santo through special actions involving the population. In 2014 we chose to celebrate the "good news". On the day of the celebration, different points of the birthday city received the Realejo da Vale, offering thank you messages and gifts to those who passed by.
Following this live-action, the mayors of the homologated cities also received special gifts at their offices. A wooden musical box was created inspired by the main landmarks of the city. A creative and striking way to wish a happy birthday.
This campaign was awarded the GOLD at Center-East Columnists Awards.