Balance Game - Kinect live action
Balance Game - Kinect live action
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Kinect game idealized for live action, part of the Drink and Direction campaign at Detran - ES.
Transmedia communication strategy created focusing on young people (18 to 30 years old). More than 5k taxi calls were made through the created QR Code, 3k participants in the promotional actions, 1k free taxi vouchers distributed, 10k+ apps downloads and record in positive, spontaneous media for a government.
The images above were automatically translated into English by the platform and may not fully reflect the original Portuguese version. Some terms, phrases, and grammar may contain errors or lose their intended meaning during translation.
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