Balance Game - Kinect live action

Kinect game idealized for live action, part of the Drink and Direction campaign at Detran - ES.

Transmedia communication strategy created focusing on young people (18 to 30 years old). More than 5k taxi calls were made through the created QR Code, 3k participants in the promotional actions, 1k free taxi vouchers distributed, 15k apps downloads and record in positive, spontaneous media for a government.