50th Anniversary of OU's first Grad Ceremony
50th Anniversary of OU's first Grad Ceremony
Developed and executed a multi-channel, phased campaign to introduce The Open University's new brand identity to over 10,000 staff members. Led the concept, development, and execution of campaign assetshighlithing the importance of evolution and change in alignment with our campaign concept. Utilised interactive timelines, mixed media videos, and storytelling, while employing a cross-channel strategy to ensure accessibility, inclusion, and broad engagement.
Join us on a journey back to the roots of the Open University with Michael Shaw, one of our pioneering students, as he reflects on being part of the first-ever graduation ceremony 50 years ago.