Brand relaunch | Internal Comms

Developed and executed a multi-channel, phased campaign to introduce The Open University's new brand identity to over 10,000 staff members. Led the concept, development, and execution of campaign assets highlithing the importance of evolution and change in alignment with our campaign concept. Utilised interactive timelines, mixed media videos, and storytelling, while employing a cross-channel strategy to ensure accessibility, inclusion, and broad engagement.